Discussions

WhatsApp messaging in Salesforce is important for sales and customer support teams because it enables faster, more personalized communication directly within the CRM. Teams can manage leads, follow up with prospects, and resolve customer queries in real time, improving response rates and customer satisfaction. With solutions like the 360 SMS App, businesses can centralize WhatsApp conversations, automate notifications, and maintain complete interaction history in Salesforce. This helps sales teams close deals faster while support teams deliver consistent, efficient, and well-tracked customer experiences across the entire journey.