Discussions

Today, most brands are getting their influencer marketing from micro and Nano influencers rather than from the masses. With these smaller creators, less is more- fewer audience members with higher engagement and deeper trust prove more effective at driving conversion. This has also helped businesses bolster their professional reputation management exercise to appear more natural and relatable. Instead of signing up those big-name "reporters" who would probably break the news of the new line or signing up for flashy ads, brands now go for real voices that match their values-"because it's not about your biggest reach anymore- it's meaningful influence. With time, this will bring in more and more brands into joint operations with niche influencers, perhaps towards building that trust and long-term loyalty.