Discussions

A few years ago, a friend of mine started a small bakery. Initially, he focused only on baking quality products and relied on the loyal customers who walked in. He thought his delicious treats would naturally bring in more business. However, a new bakery opened nearby with a catchy logo, branded packaging, and a strong presence on Instagram. They even offered delivery, making it super easy for customers to order. The new bakery quickly gained popularity, while my friend's business started losing customers. He realized that even though his products were great, he hadn't focused enough on branding or making his business visible to a wider audience. Today, he's working hard to catch up, but branding has proven to be a game-changer for small businesses. If you’re a small business owner in the UAE and struggling with your brand’s visibility, checking out UAE branding company to help you grow and stand out.